Designing an exhibition stand is a Herculean task as it is a big investment both in terms of money and time. So, if you are planning to do it, make sure you prepare for it in the right manner. You have to keep in mind every tiny detail right from the visualization of the stand to customer satisfaction.
This article will help you learn how to set up a great exhibition booth that will have a great impact on the audience. Other than this, we will also talk about some great exhibition stand design tricks.
Tips on how to come up with a good trade show stand booth
1. Early Promotion is a clever step
Rather than waiting for the last moment, to begin with your promotions, you should start right when you come up with the idea. For instance, eight months prior to the exhibition is the perfect time to begin promoting your show as people will be able to reserve the date for this particular occasion.
You can create ads to post on your website or social media or directly email your customer database. Delaying in this regard may result in heavy losses, so make sure you avoid doing that.
2. Grab the attention of Trade Press and organizers
One way of promoting your tradeshow is by getting in touch with the organizers. In this way, you will come across great promotional opportunities. Other than this, Trade Press can also help you in many ways as they cover exhibitions regularly in order to come across newsworthy information.
3. Meet visitors or hosted buyers before the event
In order to make sure that well-qualified people come to your tradeshow booth, you can meet up with hosted buyers to plan things out. In this way, you will be able to know about the potential customers and hence meet up with them prior to the exhibition.
This ensures that even before the commencement of the event, you have a prepared list of qualified people who will be visiting your booth.
4. Interact with the visitors:
Make sure that you do not make your visitors feel left out. For starters, you can simply greet them or ask how they are feeling to help them relax. It is a vital step as every customer is important for you.
5. Let the visitors see it for themselves:
A great way to engage with your audience is by letting them try your product. It could be like a product demo that they can experiment with or some sort of game or a quiz. It is all about making the session interactive as it enables you to gain the confidence of your customers. After all, you have to do something unique to show that you are better than the others.
6. Make sure you ask for the visitor’s details
After having a good interactive session with the visitor make sure you ask for their contact details. This will help in building a strong relationship with that person who might be a potential customer.
10 Great Ideas For Exhibition Stands
1. Compact exhibition stand design
A small stand does not necessarily mean that you have limited options available at your disposal. With a smaller space, you can come up with unique and interesting designs. You can also add height to adopt a different look but make sure to cross check with the organizers.
2. Make sure your design is realistic
To provide your customers with a first-hand experience you can create a design that is an exact copy of what you are advertising. For instance, if you are dealing with executive offices, you can create a space that shows how your office is actually going to look like. It will help in creating a real-life environment which will be more impactful.
3. Try to use a modular design
Setting up an exhibition can be expensive and therefore you need to ensure that nothing goes to waste. You can design your booth in a way that it could be used in the future as well. This can be done by using elements that can be modified to suit different requirements.
4. Rent exhibition stands
If you want to save money you can opt for this option. You can just hire an exhibition stand and make use of that. Usually, such designs are smaller but it will work just fine as they have been tested before.
5. Adding 2D and 3D features
Other than using graphics to attract attention, you can use tangible elements that will enhance the user experience. For instance, you can add furniture to your booth to provide a better experience. Don’t forget these little things as they make all the difference.
6. Add interactive components to the design
An interactive stand design will ensure that every person who stopped by your stand remembers your product. These features could include anything that makes the visitor explore the setting. For example ball pits or anything that can be explored by the customers. It’s all about how good you are at engaging more and more people.
7. Use bold colors to captivate people
Using bright colors for your booth is a great step as this increases its chances of being noticed. The best thing to do is to choose any three colors and create a striking combination out of it. Make sure you don’t overdo anything as that would result in clutter.
8. Using Digital Equipment:
It is a good move if you are planning to use a screen in your exhibition stand because you can alter your message whenever there is a change in plan. So, you do not have to make any major changes as this option simplifies everything. Also, it is an attractive way of displaying information and chances are that you will be able to target more people.
9. Use textures to make the stand look attractive
To make your booth look attractive you can experiment with different materials and patterns. For example, you can use well-polished wooden chairs with steel tables to create a different look. Mixing unusual things together can make your booth stand out. So, experiment with new styles and settle for the best. You never know what suits you the most unless you try it.
10. Make use of lights in your exhibition stand
By using LEDs on your stand, you can give a new look to your stand. You can also use features like neon signs, light bulb letters to grab attention. This is a great way of giving an appealing look to your booth. You can also use other things like a chandelier in the center or anything that you are okay with. This is a simple way of standing out without becoming too showy. See for yourself!
11. Give free gifts at your exhibition
Giveaways will for sure attract more visitors to your exhibition booth but you can make it more interesting. For instance, if you are a doughnut brand, you can set up installation by using real doughnuts hanging across the wall. This is very unique and will help you gain extra customers. So, brainstorm new ideas and come up with something that stuns everybody.
12. Give a natural look to the exhibition stand
Most of the stands are compact and have no contact with the outside world. However, you can try something different by using greenery. Sounds irrational? Well, you do not necessarily have to use real plants as artificial ones will also work. Also, this is another way to convey to people that you prefer environmental friendly options rather than metallic things. Research has proven that working in a green surrounding makes you more happy and creative. So, incorporate as many plants and flowers in your exhibition stand to make your customers feel positive.
At a trade show, you have an opportunity to convey the message that your brand represents. So, instead of just showing up with a few banners, plan in full detail how you would like the visitors to perceive your brand. Remember, it is all about making an impression. Additionally, if you have a low-cost budget, you can still come up with an impactful stand design by using lights, colors, and other attractive features. All you need to do is strategize a nice plan and use your creativity. Your main motive should be to build a connection with the audience and let people know that your brand exists!